Diana Selzer’s spirit of competition took her to Vice President at Wells Fargo, the third largest US Bank, before she turned 30, with almost a decade of banking under her belt and three kids under six.
Diana juggles coaching swim team and co-leading her daughter’s Girl Scouts troop with managing relationships in commercial banking at Wells Fargo as Vice President-Relationship Manager.
Maybe having a meteoric rise in your career and a happy life outside work should be expected from a Girl Scout Gold Award winner (their highest award).
Selzer, however, credits her career’s progress to advocating on her behalf and leveraging her influence and community network. Her career in banking started as a commercial real estate analyst at Pinnacle Financial Group in 2008. Nine years later she was chosen to be Vice President at Wells Fargo, after spending more than 7 years managing commercial and industrial portfolios at two other banks.
Relationship-building is Diana’s forte.
Peers and professors early on cited her preparation, research, motivation, curiosity, and detail management right out of college and her career has attracted plenty of professional awards to shelve next to that Gold Award. Besides the YWCA Distinguished Young Woman, she was noted by Crain’s Cleveland for both 20 in their Twenties and 30 for the Future by the Greater Akron Chamber. She was Member of the Year for the Women’s Network of NEO in 2016. In September 2018, Diana was honored with the Young Professional Leadership Award by ATHENA International.
Diana has credited using social media to her advantage to do digital networking, making her age less of a challenge to rise to executive leadership.
“I knew I couldn’t make up 10 years of Rotary meetings, but I could add value to these individuals by sharing pertinent industry news, leadership articles and market updates.”
In addition to a tight profile on LinkedIn, she started blogging. In “Disrupting the Traditional Relationship Business” for She in the CLE in 2016, right before her leap to her first executive leadership post, she wrote:
“I decided to disrupt the traditional relationship business and create a new way of getting deals done through a new (er) and more powerful tool called social media. I’m a banker by day and self-taught social media enthusiast by night. To me, social media is the equivalent of going to a million networking events and shaking everyone’s hands. As a banker I play to my strengths; my accessibility and commitment to the community – both of which are positively rewarded in social media. An active social media presence can help develop new relationships. Ignore these online platforms and you’re overlooking the largest networking event in northeast Ohio.”
In fact, she is the first “She You Should Know” featured by the She in the CLE blogger collective, where she has written 4 blogposts. Three are a series she started called “Women in Action,” where she interviews professionals about challenges they have overcome. She has interviewed Sarah Gregg about using whiskey to get the promotion, Lannie Davis about education and working while mothering, and most recently, Carey Jaros about the entire breadth of her international career path.
She counts becoming authentically herself at work as one of her greatest professional accomplishments.
“When I started my career, I thought that if I acted tough, I’d achieve more success. I started my family at a young age and rarely talked about them. But earlier this year, I decided to stop pretending. I started talking about my family with customers and to my surprise, people began relating to me, our relationships grew stronger, and I am respected for what I have accomplished at a young age.”
Diana currently serves on five nonprofit boards and is involved with several other organizations as a committee chair, member, or volunteer.
“My community work drives me and finding and working with amazing organizations that impact my city is so important to me. I’m proud to say I work with the Girl Scouts of the USA, County of Summit – Revolving Loan Fund Board, Akron Area YMCA Board of Trustees, Akron Children’s Hospital, Women’s Network Civic Leadership Institute (WNCLI) Alumni Group Co-Founder and Executive Committee Member, Women’s Leadership Conference Northeast Ohio (WLCNEO) Executive Committee Member, Cascade Capital Loan Committee, and the Akron Community Foundation Women’s Endowment Fund.”
She has also been a part of the Summit County Progress and Economic Development Board, the Greater Akron Chamber KNOW (Knowledgeable Network Of Women), ATHENA Akron, and has been a Business Learning Community Mentor for her alma mater, Kent State University, where she obtained her degree in finance.
Besides volunteering with community boards, coaching swim, and volunteering with Girl Scouts, she loves to run.